The symbol of Michelin tyres is a fat man soft tires stacked one over the other. What is the connection between this symbol and Michelin tires? The connection has been lost over the years. The symbol for the Ford Mustang is the wild horse and this makes more sense until you have taken to the concessionaire of a dozen times and then a basket of lemons can be a better symbol.
Since 1987, Norman Taylor & Associates has dealt with thousands of faulty vehicles. The California lemon law is all about the defects. As consumers, we want the best. We believe the slogans. But when our engine blows and experience the terror of trying to reach the side of the freeway without becoming a hood ornament on a semi, our last thought is, "I'm not worried. He's built Ford tough ", or" I'll be fine, my truck is like a rock ". Say that the guy who made ten trips to the dealership to get his truck repaired. Meaningless Slogans! It can be built sturdy, but certainly not tougher than 20000 pounds of semi-trailer.
It is a matter of honesty and maybe a little reality. Norman Taylor & Associates have a slogan. He says, "we wrote the book on lemon law"! We did! Two of them! Advertising is the business of changing minds, planting a phrase or picture in our heads.
One of Honda's slogans is "the power of dreams". What does that mean? Who has dreams? One of Toyota's slogans is, "I love what you do for me Toyota"! At Toyota, it's all about me. We are sure that the family vehicle in fatal crash in San Diego not loved what Toyota did to them. Unfortunately in most cases, as a consumer you should be prepared to be ground into the dirt if you have a lemon car persistently bad. Manufacture of arrogance isn't pretty.
We are not against advertising, but what about the concept of truth in advertising? Forget perception! You can't drive perception to work every day! People with lemon cars really don't want to spend your precious time in the dealership. Nor do they want to be forced to keep a California lemon law attorney for assistance. Remember, when you do not measure your image, when their symbols and slogans are absurd Madison Avenue and you dump trucks and cars to be lemons, definitely going to be remembered. Lemon cars are like first kisses, you never forget them, even if you wish you could. Therefore, a word of advice to people in automobile manufacturing business, you, a little less smoke and mirrors.
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